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MINI United States and SiriusXM announced today that SiriusXM’s leading audio entertainment service is now a standard feature in all MINI models sold in United States, starting with the 2022 model year vehicles that are currently on sale. MINI owners also receive a 12-month SiriusXM All Access subscription with the purchase or lease of a new vehicle.
“MINI delivers a real fun driving experience with the thrill of being on the road, the music on, in a car that offers go-kart handling and turns heads with its iconic design,†said Patrick mckenna, Head of Department, Marketing, Product and Strategy, MINI United States. “We are delighted to now offer SiriusXM as a standard premium feature that further enhances the in-car experience and driving pleasure across the entire MINI MY 2022 vehicle lineup.”
“We are honored that MINI sees SiriusXM as an important part of MINI’s fun driving experience and we are delighted to extend our relationship to make SiriusXM’s leading audio entertainment service a standard feature across its range,” said declared Chris Paganini, Senior Vice President, Automotive Partnerships, for SiriusXM. “Now all MINI drivers can enjoy SiriusXM’s unrivaled selection of ad-free music, as well as sports, entertainment and more. “
The standard availability of SiriusXM in MY MINI 2022 vehicles is part of a recently signed agreement between SiriusXM and MINI’s parent company, the BMW Group. This agreement extends the relationship between the companies until the calendar year 2026.
The All Access subscription that MINI owners and renters receive provides the full suite of diverse SiriusXM programming, as well as access to SiriusXM outside of their vehicle on the SXM app and on devices and speakers connected in their home. To learn more about all the programming SiriusXM has to offer and all the ways to listen, visit www.SiriusXM.com.
About MINI in the United States
MINI is an independent brand of the BMW group. In United States, MINI United States operates as a business unit of BMW of North America, LLC, located at Woodcliff Lake, New Jersey and includes the MINI brand marketing and sales organizations. The MINI United States The sales organization is represented in the United States by a network of 115 MINI passenger car dealers. MINI United States began selling vehicles in the United States in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI brand in the United States has grown to encompass a model range of five unique vehicles.
Journalists’ Notes: Media information about MINI and its products is available to journalists online at www.miniusanews.com.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for audio products supported by digital and subscription advertising. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the United States. SiriusXM’s properties, which include Pandora and leading podcast company Stitcher, reach over 150 million listeners, the largest addressable audience in the United States, across all categories of digital audio – music, sports, chat, and more. podcasts. SiriusXM’s acquisitions of Stitcher and Simplecast, alongside industry-leading advertising technology company AdsWizz, make it a leader in podcast hosting, production, distribution, analytics and monetization. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment business, SiriusXM provides connected vehicle services to vehicle manufacturers. To learn more about SiriusXM, visit: www.siriusxm.com.
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