A avoider study by JD Power found that many car buyers are entirely biased against certain car brands, regardless of their quality or reliability. They judge cars based on pre-determined beliefs without personal experience or expert opinions or ratings. The more consumers choose the same brand, the more loyal these automakers are. This loyalty is something they build over many years, and it translates into sales, and sales turn into profits and thus increase brand value.
Some car brands are more successful than others in the market. Traditional automotive giants have gradually built their reputation and increased their brand value over the decades, while others, like Tesla, have grown rapidly to the top in a relatively short period. Read on to find out if your favorite automaker is among the most valuable brands according to Interbrand’s 2022 Global Brand Rankings.
10/10 Porsche – $13.5 billion
Porsche is a popular German luxury brand and part of the Volkswagen Group. They have built some of the most technologically advanced performance cars with safety in mind. Their definitive model is the two-door, rear-engined 911 that has been in production since 1964 and has been so commercially successful for the brand.
Interbrand estimates a brand value of $13.5 billion in 2022. This is a growth of 15% over the previous year. Porsche looks set for the future of electric vehicles with a new range of battery electric vehicles and plug-in hybrids in their stable.
9/10 Ford – $14.4 billion
Henry Ford is one of business’s greatest mavericks, and the company he founded over a century ago is still thriving. According to Interbrand rankings, Ford is among the top ten automotive brands, valued at $14.4 billion.
This is a 12% increase in value over last year. With a growing lineup of electrified vehicles, Ford looks set to tap into the new-look market, and they’re already the second best-selling electric vehicle brand in America.
8/10 Volkswagen – $14.819 billion
Volkswagen had an uncertain start during the interwar period in Germany, but it became one of the best-selling automakers in the world. They’ve always built cars for people, and the reward has been consistent year-over-year growth in value.
It’s one of the few automakers that never went bankrupt, and they’ve absorbed big names in the industry under the VW Group umbrella. In 2022, the Volkswagen brand, less its subsidiaries, is worth $14.8 billion, an increase of 10% from last year.
7/10 Audi – $14.9 billion
Audi is one of dozens of high-performance automakers under the Volkswagen Auto Group, and they do pretty well on their own. Almost all models in the range of the sporty luxury brand deliver solid performance with a class-leading interior accompanied by accomplished rides and dynamic handling.
And it seems that the brand’s loyal customers don’t mind spending a lot of money to buy these cars. In 2022, Audi commands a brand value of 414.9 billion, an increase of 11% compared to last year.
6/10 Hyundai – $17.3 billion
Hyundai recently launched a charm offensive and doubled down on electrification and smart mobility solutions approaching the new era of mobility. Their efforts to build capacity and add value to their customers have had a positive impact, with a 14% increase in brand value over the past year.
.jpg?q=50&fit=crop&w=750&dpr=1.5)
According to Interbrand, Hyundai is worth $17.3 billion, ranking it 35th among global business giants. Korean equipment has evolved and its cars match the performance and appearance of its German rivals.
5/10 Honda – $22.8 billion
Honda has a unique, multi-layered approach to business that has allowed them to invite creativity to fuel constant innovation, allowing them to consistently launch high quality products with high value to market. Many consumers associate the Japanese brand with nice, fuel-efficient and bulletproof cars.
Such a reputation is not without its rewards, and it reflects on the Honda brand. In 2022, the value of the Honda brand is $22.8 billion, an increase of 7% over last year.
4/10 BMW – $46.3 billion
BMW has been on a gradual growth curve since 2009, when its brand value stood at $21.6 billion. More than a decade later, they have more than doubled in value and currently rank fourth among automakers with a valuation of $46.3 billion.
This is an 11% growth over the last twelve months, and even if it loses a position, the brand maintains its reputation of a luxury performance car manufacturer of choice for many gearboxes.
3/10 Tesla – $48 billion
Tesla is positioning its products and services for a current low-revenue market with imminent growth anticipated. That future is already here with the adoption of electric vehicles. The ever-growing brand is now the third most valuable car brand at the expense of BMW.
Over the past twelve months, Tesla brand value increased by 32% at $48 billion. And if there’s any merit to Elon Musk’s opinion, we may soon see it take the top spot as he believes the brand is on track to overtake Apple.
2/10 Mercedes-Benz – $56.1 billion
Mercedes is not the most valuable car brand, but they are quick to remind car enthusiasts that they are the premier luxury car brand, a gong they have held for seven consecutive years. They also saw their brand value increase by 10% to $56.1 billion.
The premium car brand is a pioneer in engineering and mobility technology innovations, and its range of new luxury and performance cars will give consumers food for thought in the market for a new car.
1/10 Toyota – $59.7 billion
For another year, Toyota retains the top spot for Most Valuable Automotive Brand. According to Interbrand, the Japanese automaker is worth around $59.7 billion, a 10% increase from last year.
You’re more likely to spot a Toyota on any global highway than any other brand. And that won’t change anytime soon as the brand takes bullish steps to grow. eco cars, which contributes to the sustainability of the brand.
Sources: interbrand.com, jdpower.com, hotcars.com
Comments are closed.