The company expects this sales momentum to continue in 2022 amid a strong order pipeline and continued product line expansion, he said.
“With the delivery of 474 sports cars in 2021, Porsche India recorded its best sales performance since 2014, marking a 62% increase over 2020,” Porsche India said.
In line with record deliveries, Porsche India’s order bank grew by 165%, confirming 2021 as the brand’s best order intake, the company said.
Supported by the best retail result in the company’s operational history in the second half of 2021, the result translates to the fact that on average a new Porsche SUV was sold every day of the year, a- he declared.
He said the Macan luxury compact SUV continued to win over customers with 187 units delivered, representing 39% of volume and the model’s highest annual sales in the country.
While the brand’s other SUV, Cayenne, followed suit as the second best-selling Porsche model in India, the two-door sports car range saw growing demand with a combined share of 17%, said Porsche.
Demand for the brand’s luxury model range was high, with solid interest across all regions expected to continue into 2022, said Manolito Vujicic, brand director for Porsche India.
“After a difficult first half due to the impact of the pandemic on people’s lives and businesses, July-December trade performance set a new record for us.
“A total of 301 cars have been delivered to new and established customers over the past six months, approving a positive outlook through 2022 thanks to our associates’ forward-looking plant investment plans,” said said Vujicic.
Additionally, he said, Porsche India is looking forward to welcoming two new partners with the addition of Bengaluru and Chennai to the retail network in the coming months.
“We have big plans for the coming year, not only in terms of the dealer network, but also in the area of marketing and aftersales to complement our growing model range,” added Vujicic. .
The company said it expects a good start to the year, thanks to a strong order bank and continued product line expansion which has just seen the arrival of the first 718 Boxster and Cayman GTS models. 4.0.
Deliveries of the new Macan have begun, while the first units of the all-new all-electric Taycan are expected to arrive in the coming weeks. In addition, the brand is looking to further diversify its offer in the coming months with the launch of all-new GTS versions of the all-electric Taycan, the latest 911 GT3, Platinum Edition models of the latest Cayenne as well as the 718. Caiman GT4 RS .
To complement the investment placed by its partners, Porsche India will move after-sales divisions towards full digitalization with an integrated data management solution during the year for smoother and more efficient service operations, a- he declared.
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