Kansas Auto Dealer Helps Buyers Around The World Find Hot Fords

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Bartz posts regularly on Reddit, Facebook and YouTube, including frequent live broadcasts where he provides new information to customers whether they have orders with Long McArthur or not, and answers questions from across the country.

“I don’t do it just to get sales,” Bartz said. “I probably take five phone calls a day from people who have already ordered from another dealer who won’t call them back. I’ve had some who said they preferred to place their order with me.”

One of a subscriber’s chat comments on a recent Bartz livestream on YouTube was, “Can’t wait to order my Maverick with you guys. Got it with the dealers here in downtown. California.”

Bartz said some dealers had underestimated customer interest in the Maverick and were more focused on other hot Ford products, such as the considerably more expensive Bronco. Navigating the Maverick’s ordering process – in addition to other new products – requires extra work, he said.

“One of the reasons I wanted to release videos was that a lot of people were confused about the process,” he said. “A lot of customers made reservations and had no news from their dealers.”

Due to inventory complications resulting from the semiconductor shortage, transparency is now a key issue, he said. It’s clear that free shipping is only offered when the vehicle is financed with Long McArthur, explaining that the dealership can use some of the money they get by arranging the financing to cover shipping costs. The dealership also has relationships with Ford dealers in other states who will receive a vehicle from the plant and deliver it to a buyer from Long McArthur.

At the end of August, Bartz told his YouTube subscribers that Ford is looking to keep inventory at around 45 days in the future to cut costs and increase efficiency. This will mean more custom builds in the future and less stock builds.

The fact that customers make reservations also allows the automaker to gauge consumer interest – a key concern as Ford launches a slew of new electric vehicles.

Ford’s first consumer electric vehicle, the Mustang Mach-E, was a test case last year.

“Ford’s intention with the Mach-E was to kind of emulate what Tesla was doing, in terms of booking and building by order,” Bartz said. “It worked so well for Ford that they went ahead and did it when they launched the Bronco as well.” Ford manufactures both the compact Bronco Sport and the large Bronco SUV.

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