IPL 15 ad volumes in first 39 matches up 5% from IPL 14: TAM Sports
According to the report, corporate/brand image and online car rental services were the new categories of advertisers at IPL 15.
Ad volumes in the first 39 matches of IPL 15 increased by 5% compared to the same number of matches in IPL 14, according to the Commercial Advertising Report from TAM Sports, a division of TAM Media Research .
Category count grew by 10%, advertisers grew by 5%, while brand count showed marginal growth of 1% in week 5 of IPL 15 compared to the first 4 weeks of IPL 15.
The report indicates that Electronic Games was the top advertising category in IPL 15 as well as IPL 14. During IPL 15, the top 5 categories collectively contributed 39% of overall ad volumes.
Sporta Technologies, Think & Learn and KP Pan Foods are among the top 5 advertisers and were also common between IPL 15 and IPL 14. Dream11.com was the only common brand among the top 5 of IPL 15 and IPL 14.
More than 15 new categories appeared in 39 matches of IPL 15 compared to IPL 14. Among the new categories, corporate/brand image topped the list, followed by ecom- auto.
The report found that 10-20 second ads were used the most during commercial breaks, followed by 21-40 second ads.