Honda sets US electric SUV sales target – Just Auto


Honda Motor’s U.S. unit said Monday it is targeting initial annual sales of 70,000 for its Prologue electric sport utility vehicle expected to hit the market starting in 2024.

Honda plans to add more electric vehicle models as it aims to have sold a total of 500,000 electric vehicles in the United States by 2030 and achieve 100% zero-emission vehicle sales in North America d ‘by 2040, according to a Reuters report.

The Prologue is co-developed with General Motors and is based on the Detroit automaker’s Ultium platform, a modular platform and battery system. Honda and GM are also co-developing an Acura brand electric SUV.

GM will assemble the Prologue and the Acura SUV – both of which go on sale in 2024 – but Honda has not disclosed which plant will build the vehicles or the name or volume targets for the Acura, Reuters said.

Following the models built by GM, Honda will present a series of electrified vehicles until 2030 based on the e-Architecture, of which it has led the development, and will assemble electric vehicles at its own factories in North America.

Dave Gardner, executive vice president of national operations at American Honda Motor, said in a statement quoted by Reuters that Honda would initially focus Prologue sales on California and other states like Texas and Florida.

He also said Honda plans to add hybrid electric systems to more US models.

“Our strategy is focused on introducing a higher percentage of hybrids into the base models in the short run, making a determined effort to achieve a higher volume leading to the introduction of our Prologue,” reportedly said Gardner.

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