GlobalData reveals the 10 most mentioned car manufacturers on social media in 2021


The severe effects of COVID-19 and the semiconductor shortage continue to plague the auto industry, resulting in a gap between supply and demand due to the slowdown in vehicle production since 2020 to a moment when automakers around the world are looking to go electric. In this context, “Tesla Inc (Tesla)” ranked first in the 10 Most Mentioned Automotive Companies based on social media conversations from Twitter influencers and Redditors in 2021 *, according to GlobalData, a from leading data and analytics companies.

An analysis of GlobalData’s Social Media Analytics (SMA) Platform, which identifies and tracks emerging trends, areas of pain, new areas of innovation among discussions from Twitter influencers and Redditors, revealed that the first nine remaining positions are occupied by Toyota Motor Corporation (Toyota Motor), Daimler AG (Daimler), Honda Motor Company, Ltd (Honda Motor), Ferrari SpA (Ferrari), Dr. Ing. hc F. Porsche AG (Porsche), Mazda Motor Corporation (Mazda), Nissan Motor Company Ltd (Nissan), General Motors Company (GM) and Hyundai Motor Company (Hyundai Motor).

Smitarani Tripathy, Influence Analyst at GlobalData, comments: “The electric vehicle (EV) was the most mentioned topic among social media discussions on major automakers in 2021 *, which saw a 200% increase mentions over the previous year, highlighting the growing popularity of electric vehicles among businesses and consumers, with a focus on reducing carbon emissions to reduce the impact on the climate.

1. Tesla | 461, 200 + discussions

“Tesla” was the most talked about automotive company among Twitter influencers and Redditors in 2021 *. Tesla saw a 130% increase in social media conversations from 2020. Discussions around Tesla peaked when its market capitalization hit US $ 1 trillion following the company’s announcement. car rental company Hertz Global Holdings Inc. to purchase the 100,000 electric vehicles from Tesla.

GlobalData’s SMA influencers also discussed extensively the Tesla Model 3, which was crowned the best-selling car in Europe, according to the monthly Europe vehicle sales chart for October.

2. Toyota engine | 143, 400 + threads

“Toyota Motor” gained around 50% on social media discussions in 2021, compared to 2020 and became the second most discussed automaker. Redditors have been seen to be more active in discussions about Toyota compared to Twitter influencers. Conversations about Toyota increased when the company unveiled its redesigned Tundra pickup truck with a new hybrid engine. Redditors shared their thoughts on the new Tundra truck compared to other trucks from Chevrolet, Ford and Ram.

Another spike in social media conversations was noticed when the company announced a cut in production citing a shortage of chips as well as a sudden increase in COVID-19 cases in countries critical to its assembly line.

3. Daimler | 137,000+ discussions

Daimler maintained its position as the third most talked about automaker on GlobalData’s social media analytics platform in 2021 * after the release of the first quarter earnings report and the reveal of the first electric sedan.

The company reported a 13% increase in total vehicle sales over the previous year during the same period. Daimler unveiled its first electric sedan with a range of over 750 km, which also fueled conversations on social media.

4. Honda engines | 116,700 + discussions

Social media discussions around Honda Motor on GlobalData’s SMA platform were mainly related to the company’s announcement to launch two EV SUVs in the United States in 2024.

Twitter influencers on GlobalData’s SMA platform also discussed the launch of Honda Legend, which is equipped with Honda Sensing Elite, the world’s first Level 3 self-driving car.

5. Ferrari | 100,500 + discussions

Discussions around the Italian company “Ferrari” decreased by 40% in 2021 compared to the previous year. Social media conversations around 2020 were largely dominated by Ferrari’s disappointing performance in Formula 1 (F1), as it slipped into a new low in racing history.

In 2021, some of the key talks mainly concerned the F1 championship where Charles Leclerc was pulled from the Monaco Grand Prix as Ferrari announced a problem in the car. Influencers on Twitter have also discussed Ferrari’s second V6 plug-in hybrid sports car ‘296 GTB’ as they see the new car to be a gorgeous plug-in sports car, where the company changes the battery power of its lineup. with high performance. and premium prices.

Credits: GlobalData


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