Daimler steps up plans to become an electric-only automaker

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Mercedes-Benz owner Daimler is stepping up the pace of its transition to electric mobility and plans to largely phase out internal combustion engines before the end of the decade.

“We are moving from EV to EV only first,” said a senior executive familiar with the plan. Automobilwoche, a sister publication of Automotive news Europe.

This means that each model series will have a fully electric version, while production, sales and structures will be shifted to a business without diesel and gasoline engines.

Plug-in hybrids could also cease to play a role after 2030, Automobilwoche reported.

However, there will initially be no firm date for phasing out combustion engine cars as they will be in demand after 2030 in some markets, depending on the charging infrastructure, Automobilwoche reported.

Daimler CEO Ola Kallenius plans to present details of the plan on a strategic day on July 22, sources said Automobilwoche.

The automaker is expected to announce plans to introduce new platforms for additional electric models as well as its own software operating system in 2024.

Previously, Daimler said it expected plug-in hybrids or pure electric vehicles to account for more than 50% of passenger car sales by the end of the decade.

The switch to all-electric would put Mercedes on a par with other automakers who are turning to exclusively electric sales, particularly in Europe where stricter CO2 emission limits are expected to make cars with combustion engines. not viable.

Opel CEO Michael Lohscheller said during the electrification strategy update of parent company Stellantis on Thursday that the automaker will become a purely electric brand in Europe by 2028.

Audi announced last month that it would phase out combustion engine production by the start of the next decade, except in China.

The Jaguar brand has announced that it will go fully electric from 2025. Volvo and Bentley have said they expect to be all-electric brands by 2030. Ford has said it will only sell fully electric cars in Europe in Europe. by 2030.

BMW takes a more cautious approach. He says he expects half of his sales to be all-electric models by 2030.


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